Tricia looks at businesses holistically. With a deep background in multinational marketing, she’s learned that successful companies have proactively defined their future success in terms of their customer, their brand, their product, operations and financials. Successful businesses have a clear North Star.
THE BUSINESS
With her clients, Tricia goes deep to understand the business landscape, corporate culture and organization. She openly and honestly explores and then hones goals and objectives into a clear vision. Included in that process is considering how every function and each team member contributes daily in delighting the customer.
THE STAKEHOLDERS
Tricia works with CEOs, venture capitalists and equity investors seeking accelerated growth and expanded market share. Retail, packaged goods, technology; B2B or B2C – they all require the same analytical framework for reaching success.
THE TEAM
Tricia engages key leaders in the process and works shoulder-to-shoulder with them to create buy-in, helping move the entire organization forward in a faster, more effective way.
THE PLAN
Tricia will work with company leadership and stakeholders to
Validate brand strategy and ensure it is sufficient to support growth aspirations and inform product & marketing decisions
Identify customer segments, use cases and relevant insights which will fuel growth; uncovering unique benefits which drive sales
Develop marketing priorities, strategies and staffing plan to support
In the end, the company has an easily understood and overarching North Star with clear goals, measurable steps and highly engaged, high-performing team members.
“She’s able to move the needle on what the end game is.”
