Tricia works with CEOs and leadership teams when the business needs clarity, not more activity.
Companies sometimes call me when they think they need marketing ideas.
Growth has slowed, decisions feel heavier, and capable teams are no longer moving in the same direction.
My role is to help leadership see the business clearly again - not just come up with new marketing ideas - and lead the work required to align it.
I help companies determine how they compete and what matters most - then translate that into decisions the organization can execute consistently.
That often includes strategic direction, positioning, leadership alignment, prioritization, and focused marketing execution.
My focus comes from operating inside organizations where small strategic choices carried very large consequences.
Over the past 25+ years, I've led strategy, product and marketing within global companies and growth-stage businesses - environments where alignment, not effort, determined results. My experience includes leadership roles at Procter & Gamble, Starbucks, and Microsoft.
Across those roles, I saw the same pattern repeatedly:
Companies rarely struggle because people aren't working hard.
They struggle because capable leaders are solving different versions of the same problem at the same time.
That is the work I now focus on.
“Tricia was able to turn ideas into action with very tangible results.”
