I work with CEOs and leadership teams when the business needs clarity, not more activity. 

Companies sometimes call me when they think they need marketing ideas.
Growth has slowed, decisions feel heavier, and capable teams are no longer moving in the same direction.
My role is to help leadership step back, see the business clearly again, and make the strategic decisions that create momentum.


Over the past three decades, I've worked inside global companies, growth-stage businesses, and organizations navigating significant change.

The industries have varied. The leadership challenges have not. Whether the business sells coffee, software, consumer products, or higher education, the same patterns eventually emerge. 

Growth slows.

Priorities compete.

Capable leaders begin solving different versions of the same problem.

Recognizing those patterns - and helping leadership teams respond to them - is the work I do today.

My perspective has been shaped by leadership roles inside global companies and growth stage organizations including Procter & Gamble, Starbucks, Microsoft and Coinstar/Outerwall...along with advisory work for founder-led companies, nonprofits, higher education institutions, and private equity-backed businesses.

On the personal side, I am a proud Seattle native and enjoy all that the Pacific Northwest has to offer, from outdoor adventures to a vibrant wine community and everything in between. Lake Chelan is my happy place, and yoga plays an important role in how I approach both life and work, emphasizing balance, awareness, and intentional action. I care deeply about community and spend time supporting nonprofit organizations and serving on boards. I also cherish time with my husband of 35 years, our three adult children, and long walks on the beach or in the mountains with our Bernedoodle.


Outside of work, you'll most often find me somewhere in the Pacific Northwest - on the water, at Lake Chelan, on a yoga mat, or exploring a trail with my Bernedoodle. Yoga has become more than a personal practice. It has shaped how I think about leadership, awareness, and the importance of slowing down long enough to see clearly before moving forward. I'm also passionate about giving back through nonprofit board service and spending time with my husband, our three grown children, and friends.  
 

“Tricia was able to turn ideas into action with very tangible results.”

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North Star Framework

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Case Studies

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Testimonials

Every engagement starts with a conversation.
If you're wondering whether greater clarity - not simply more activity - is what your business needs next, I'd be happy to talk. 
 
EMAIL TRICIA
TRICIA ON LINKEDIN