With a broad background across multiple industries, Tricia has seen firsthand that the most successful companies proactively and deliberately devote time to define their future success. They have a clear North Star that guides everything they do and also recognize that a strategic approach to marketing ensures go-to-market plans are effective and efficient.

Tricia works with CEOs, executive leaders, venture capitalists and equity investors seeking accelerated growth and expanded market share. She helps them identify or re-establish their company’s core purpose to unite stakeholders and create a guide for decision-making.
Retail, packaged goods, technology; B2B or B2C – all require the same analytical framework and strategic approach for reaching success.

Tricia’s Strengths

Generating Deep Customer Understanding to inform company purpose, guide decision making and ensure growth initiatives are grounded in customer insight

Articulating a Clear and Actionable North Star for the organization – a vision for the future with well-defined goals and strategies to achieve it

Developing Brand, Marketing and Go-to-Market Strategies that are in alignment with the company’s North Star and customer understanding - and which deliver growth

Three ways Tricia works with clients

Tricia’s engagements range from fast, high-level and quick-impact advisory sessions to deeper and sustained consulting as an outsourced CMO, depending on her clients’ needs.


As an advisor, Tricia works closely with a CEO or marketing leader to provide counsel, outside perspective and expertise, act as a sounding board, and/or review a marketing team’s structure, strategy and executions.


As a consultant, Tricia works on a project basis to establish a strategic point of view for a company's future, a path to achieve it, and oversight to ensure the organization is successful in getting there.


As a fractional or interim Chief Marketing Officer, Tricia fills a critical management gap with hands-on leadership of the marketing function and representation of the marketing perspective with the company’s executive team.

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“Her focus on creating a high performing team with a customer centric culture was critical in driving for results and exceeding goals.”

Learn more about this proven approach when you meet with Tricia. Together, you will explore how having a North Star will benefit your company.